Level 2 – The Backstage Pass Incubator for Game Development
Level2, the Backstage Pass incubator, is a creative space with the all the facilities to support developing games through launching entrepreneurial ventures of our students. An incubator acts like a seedbed. It provides mentoring, infrastructure, marketing and publishing support. Level 2 is briskly putting together all these and more.
Experienced mentors from the industry guide our young entrepreneurs. Our mentors come from different fields of game making such as game art, game design, game publishing, and so on. Also, the mentors are either entrepreneurs themselves or are senior professionals from the various leading game development companies. Consequently, the mentoring quality is of the highest order.
Backstage Pass provides the infrastructure including the software, systems, and offices.The development of each game will take about 3 to 6 months from inception to launch.
The first phase of the incubation involves the market fit of the game. Once themarket fit is found, we move on to game design. Game design is followed up by game development, testing, a soft launch, a marketing phase and then, finally, launching the game.
The incubator is currently open only to the students and alumni of Backstage Pass.
The Selection Process
The selection process is simple:
- Teams with 3-4 student members are selected.
- These teams will develop the games.
- Backstage Pass owns the games and the IP.
- Teams that create winning games will be sent to international competitions such as the Microsoft Imagine Cup, Casual Connect, and so on.
Students will have extensive connections with industry experts, develop games, learn to work as a team, and handlethe ups and downs of developing and taking a game to the market. In this process, they also learn from the experiences of mentors as well as fellow team members.
Marketing a game is both an art and science. While a small part of it could be learned, most of it experiential. Student teams gain expertise in this area as well.
They know how to deal with failures, either collective or individual.
Backstage Pass is eagerly looking forward to becoming the “go to ”space for student game startups.