The Backstage Pass Incubator for Game Development

Level2 – The Backstage Pass Incubator for Game Development

Level2, the Backstage Pass incubator, is a creative space with the all the facilities to support developing games through launching entrepreneurial ventures of our students.

An incubator acts like a seedbed. It provides mentoring, infrastructure, marketing and publishing support.Level2 is briskly putting together all these and more.

The Mentors

Experienced mentors from the industry guide our young entrepreneurs. Our mentors come from different fields of game making such as game art, game design, game publishing, and so on. Also, the mentors are either entrepreneurs themselves or are senior professionals from the various leading game development companies. Consequently, the mentoring quality is of the highest order.

The Process

Backstage Pass provides the infrastructure including the software, systems, and offices.The development of each game will take about 3 to 6 months from inception to launch.

The first phase of the incubation involves the market fit of the game. Once themarket fit is found, we move on to game design. Game design is followed up by game development, testing, a soft launch, a marketing phase and then, finally, launching the game.

The incubator is currently open only to the students and alumni of Backstage Pass.

The Selection Process

The selection process is simple:

  • Teams with 3-4 student members are selected.
  • These teams will develop the games.
  • Backstage Pass owns the games and the IP.
  • Teams that create winning games will be sent to international competitions such as the Microsoft Imagine Cup, Casual Connect, and so on.

Benefits

Students will have extensive connections with industry experts, develop games, learn to work as a team, and handlethe ups and downs of developing and taking a game to the market. In this process, they also learn from the experiences of mentors as well as fellow team members.

Marketing a game is both an art and science. While a small part of it could be learned, mostof it experiential. Student teams gain expertise in this area as well.

They know how to deal with failures, either collective or individual.

 

Looking Forward

Backstage Pass is eagerly looking forward to becoming the “go to”space for student game startups.

US polls bring rich dividends to city game developers

US polls bring rich dividends to city game developers

The ‘Avion Flight Simulator’ downloaded more than 7.5 million times

When people across the globe were backing either Hillary Clinton or Donald Trump late last year, two game developers from the city bet their luck on the U.S. presidential elections.

Finally when the elections were declared, Asar Dhandala and Satish Chandra were richer by a few lakhs. The duo behind the mobile game, ‘Avion Flight Simulator’ introduced an update during the elections which doubled their revenues.

“We wanted to take advantage of the elections and introduced Air Force One flight, the official carrier of the U.S. President to the existing fleet,” said Mr. Dhandala.

“Users had to purchase the flight for $ 3 if they wanted to fly it using simulator. A lot of people paid for the additional feature and our revenues doubled during the U.S. elections,” he added.

The game has been downloaded more than 7.5 million times on Android, IOS and Windows operating systems since its launch in mid-2015. The game also helped the team generate revenues of around Rs. 50 lakh.

The game is a big hit in other countries than in India.

According to the developers, the game has the maximum downloads from USA, Russia, Brazil and Germany followed by India in the fifth position.

It was a chance meeting of the two gamers from Backstage Pass Institute of Gaming and Technology which gave birth to the idea of working on a simulator game.

“Though our target was three months, we developed the game within two months. We almost worked for 18 hours a day.

We analysed the top games and went through the reviews. We wanted to develop a product which was the best among the flight simulator games.

We are glad that our game is in the second position in this category of mobile games,” said Mr. Dhandala.

In 2017, the youngsters want to come up with a better version of the game which includes refined engines and improved graphics.